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Shameless Promotion or Fun Read?

Shameless Promotion or a Fun Read? “Nobody reads ads. People read what interests them, and sometimes it’s an ad”- Howard Luck Gossage Top things to do before you are 50 On that point, I didn’t mind a bit that SunLife as part of their ‘Welcome to life after 50’ campaign have commissioned a survey of over 2000 over 50s to find what 50 things you should do before you turn 50. In terms of campaign goals, if one was to appear as a…

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5 Tips for Creating Professional Testimonial Videos

5 Tips for Creating Professional Testimonial Videos The testimonial video is one of the most requested corporate film formats.  I have produced many for all types of clients from large multi-national corporations to local start-up businesses, schools and charities. As an employee of a large corporate, I have contributed to many too. Working with time-pressed executives with little experience of being in front of the camera can be very stressful. Here are 5 tips to help you achieve a professional production. 1.   Be…

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Millennials – The generation it’s fun to hate

Millennials – The Generation it’s Fun to Hate Recruiting the next generation of the Royal Air Force Recently I had the privilege of being invited to speak at the annual dinner of the Personnel branch of the Royal Air Force. Essentially this group is made up of Personnel Support and Personnel Training Officers; they have a wide remit encompassing among other duties HR, Welfare, Media, Comms, Finance, Recruiting, Training and Physical Education. My ….challenge then was to do my best…

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